You get to meet tons of people who love asking..."Why this?"...I was unfortunate to meet such people at regular intervals!. After my 10+2, i wanted to join the Army...and the only way at that juncture was to appear for the NDA exam..get cleared...attend a 5-day SSB, get cleared and then medicals...get cleared through that as well..This was the exact sequence in which I told my Dad, that i wanted to appear for the exam, and see myself dawn olive green. To that, my Dad said, "Your Engg CET exam is more important, better concentrate on that one first." Engg was never my choice, so i was as it is gonna fair badly in it. After the results, my Dad noticed that i had done exceptionally well in the NDA exam, and the latter, is left to your understanding.So for the army thing, my Dad asked "Why this".* Now i had already told him about my urge to serve in the forces, the adventurous stuff i would be able to do, the lifestyle of the officers, be it a field posting or peace posting. But it didn't have the desired effect.
Later in the day, I showed him the TVC of the Indian Army with its slogan being "Jeena hai toh aise jeeyo" and he really was into it. I dint manage to clear the interviews, but my dad has supported the army thing since then. The story doesnt end here however. During my undergrad days, i was a part of NCC and still an aspirant of the armed forces, and "why this" was still being showered on my ears for quite often. The TVC and the prospectus always came in handy though! I was again selected for the army, this time I had an interview with the board president, a highly decorated officer from the elite parachute regiment. He asked me,"Why this"...and there i was, however this time, the advt wasnt there for the rescue, i dint need it anyways. He being someone from the actual profession, easily understood whatever i really meant.
But in the general populace, it's really hard to influence others, experienced it!. While I was pursuing my last year of bachelor's degree(Computer Science)a bug of doing something for the society bit me, the reason is mentioned in the brackets.. :P..So, at that time, a group of my friends had brainstormed on various issues and had come out with certain issues as the primary reasons for our country's problems, past and potential. The key issue was the "system". We had launched initiatives through which we educated the general public about voting rights and stuff, one of them being, "NULL VOTE or VOID VOTE".. We had named this movement as the "Middle finger movement"...the slogan being "U get to decide who gets the finger, with and without the dot!"...we hadnt relied on mass appeal though, and so, no one really paid heed to it. We were screaming our throats out in telling people, if you are not satisfied with your candidates, you can fill Form 17 A and your work's done..the EC has to conduct a fresh election in the constituency...as i said, people dint care. But the very same thing was welcomed with an uproar when India Against Corruption advocated it!!...2 days back...i heard of someone having an "Ungli Movement!"...It does feel great on one hand that things are shaking and moving...but deep down, one also feels dejected for the fact, that someone is doing, because you were not successful in nurturing your brainchild. We had also started maintaining a database of candidates of 3 wards...but we weren't able to sustain it....for the next state elections, i see some having a database of the state by the name of "netapedia"...n for the Lok Sabha elections...he had a DB for the entire country!...commendable job...and i see them struggling too..to sustain it...but they are handling the advertising part exceptionally well...
These were the first signs for my increasing inclination towards branding, advtng and marcom overall. Now, even though some people have understood or realized this fact, the world is not really small(and i dont have ppl follwing my blogs),and knwing that, i am quite sure, there will be folks and friends who would still ask me "Why this"!!!!....
Later in the day, I showed him the TVC of the Indian Army with its slogan being "Jeena hai toh aise jeeyo" and he really was into it. I dint manage to clear the interviews, but my dad has supported the army thing since then. The story doesnt end here however. During my undergrad days, i was a part of NCC and still an aspirant of the armed forces, and "why this" was still being showered on my ears for quite often. The TVC and the prospectus always came in handy though! I was again selected for the army, this time I had an interview with the board president, a highly decorated officer from the elite parachute regiment. He asked me,"Why this"...and there i was, however this time, the advt wasnt there for the rescue, i dint need it anyways. He being someone from the actual profession, easily understood whatever i really meant.
But in the general populace, it's really hard to influence others, experienced it!. While I was pursuing my last year of bachelor's degree(Computer Science)a bug of doing something for the society bit me, the reason is mentioned in the brackets.. :P..So, at that time, a group of my friends had brainstormed on various issues and had come out with certain issues as the primary reasons for our country's problems, past and potential. The key issue was the "system". We had launched initiatives through which we educated the general public about voting rights and stuff, one of them being, "NULL VOTE or VOID VOTE".. We had named this movement as the "Middle finger movement"...the slogan being "U get to decide who gets the finger, with and without the dot!"...we hadnt relied on mass appeal though, and so, no one really paid heed to it. We were screaming our throats out in telling people, if you are not satisfied with your candidates, you can fill Form 17 A and your work's done..the EC has to conduct a fresh election in the constituency...as i said, people dint care. But the very same thing was welcomed with an uproar when India Against Corruption advocated it!!...2 days back...i heard of someone having an "Ungli Movement!"...It does feel great on one hand that things are shaking and moving...but deep down, one also feels dejected for the fact, that someone is doing, because you were not successful in nurturing your brainchild. We had also started maintaining a database of candidates of 3 wards...but we weren't able to sustain it....for the next state elections, i see some having a database of the state by the name of "netapedia"...n for the Lok Sabha elections...he had a DB for the entire country!...commendable job...and i see them struggling too..to sustain it...but they are handling the advertising part exceptionally well...
These were the first signs for my increasing inclination towards branding, advtng and marcom overall. Now, even though some people have understood or realized this fact, the world is not really small(and i dont have ppl follwing my blogs),and knwing that, i am quite sure, there will be folks and friends who would still ask me "Why this"!!!!....
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